Notes from the Battlefield: The digital clash of Democrats Vs Republicans November is just around the corner and campaigns are gearing up for the ad war, with an ever-increasing focus on the digital space. As campaigns start to shift from a fundraising focus to a strategy focused more on persuasion and finally to get-out-the-vote, we
Mobile advertising Ummm What is a Mobile Advertising ID? You might have heard the word Mobile Ad IDs floating around a lot in digital advertising spaces recently. Mobile Ad IDs have been called by many names: device IDs, MAIDs, unique device IDs, and mobile identifiers, to name a few, but what is it?
trends Digital Trends Pulse Here are the top 3 digital trends PredictWise will be keeping an eye on over the next few months:
2020 Election Political Campaigns Crucial Pivot to Social Media Advertising Saying that things are normal right now would be a drastic understatement, especially in politics, and even more so in the digital space. We are right in the middle of a very important election, while also dealing with a global pandemic; things could not
