You sort of know there is a convention bounce that you should sort of ignore, but why? What’s actually in a polling bump? The recent Republican National Convention featured conflict and controversy and one very dark acceptance speech—enlivened by some D-list celebrities (welcome back Chachi!)—but it was still enough to give nominee Donald Trump a big, if temporary, boost in many polls. This swing, which occurs predictably in election after election, is typically attributed to the persuasive power of the convention, with displays of party unity persuading partisans to vote for their candidate and cross-party appeals coaxing over independents and voters of the other party.