Mobile advertising Ummm What is a Mobile Advertising ID? You might have heard the word Mobile Ad IDs floating around a lot in digital advertising spaces recently. Mobile Ad IDs have been called by many names: device IDs, MAIDs, unique device IDs, and mobile identifiers, to name a few, but what is it?
2020 Election Political Campaigns Crucial Pivot to Social Media Advertising Saying that things are normal right now would be a drastic understatement, especially in politics, and even more so in the digital space. We are right in the middle of a very important election, while also dealing with a global pandemic; things could not
PredictWise Welcome to PredictWise.com Welcome to PredictWise! This site is the outgrowth of my dissertation work in individual-level expectations, forecasts, and decision making. Working with my good friend Andrew Leonard, we have created this site to serve several functions: 1) Provide probabilities of upcoming events created with the
